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Americans consume an average of 160 bowls of cereal each year, one of the most popular breakfasts around. Especially for kids, cereal is quick and easy, and can be had in any way. With or without milk, in a bowl for breakfast or as a snack, lunch or dinner. The popularity of cereal for kids and cost effectiveness for parents makes it an easy sale for the larger companies.
It has become a relatively well-known fact that boxed cereal is not the healthiest way to start your morning, to say the least. The preservatives, artificial colors, flavors and gluten content included in most brands leave them lacking the nutritional punch and energy boost that they advertise.
However, some boxed cereals are simply terrible, and what makes them even worse is the fact that they are precisely the types being marketed directly to our children.
The cereals marketed to kids have approximately 85 percent more sugar, 65 percent less fiber, and 60 percent more sodium than those marketed to adults. This is especially frightening since the average preschooler views about 642 ads per year on television, according to recent statistics.Would you eat a Hostess Twinkie for breakfast? How about feeding your children three Chips Ahoy! cookies for their first meal of the day? Environmental Working Group (EWG) reviewed 84 popular brands of children’s breakfast cereal and found that the most dastardly of the bunch packs more sugar than a Twinkie, while the rest of the wretches have more sugar than three chocolate chip cookies. Sweet mercy, is it any wonder that childhood obesity has reached epidemic proportions?
EWG explains that Congress formed the federal Interagency Working Group on Food Marketed to Children to propose standards to Congress to curb marketing of kids’ foods with too much sugar, salt and fat; yet only one in four children’s cereals meets the government panel’s voluntary proposed guidelines, which recommend no more than 26 percent added sugar by weight. Translated, that means three out of four children’s cereals are more than 1/4 sugar by weight, with the worst cereals exceeding 1/2 of their weight in sugar. Imagine eating one cup of plain oatmeal, and a half a cup of sugar on the side. It’s so outrageous.
The following are 5 of the worst boxed cereals for overall health:
This sickeningly-sweet concoction leads the EWGâ€™s list of â€˜10 worst childrenâ€™s cereals,â€™ based on sugar content alone. This cereal is comprised of a whopping 56 percent sugar by weight.
This means that one cup of Smacks actually has more sugar than a Twinkie. On this statistic, Dr. Andrew Weil, a health expert, comments, “the fact that a children’s breakfast cereal is 56 percent sugar by weight – and many others are not far behind – should cause national outrage.”
Honey Smacks also contain trans fats, in the form of â€˜hydrogenated or partially hydrogenated soybean oil.â€™ This is listed in the ingredients, but not calculated into the fat percentage on the nutrition label.
A few years ago, the FDA decided that trans fat content only needs to be listed if the food contains 0.5 grams or more per serving. If trans fats are included, but in less than this concentration, it can be listed as zero percent. This is absolutely egregious, because as we all know, servings add up.
Another ingredient featured in Honey Smacks is BHT, or butylated hydroxytoluene. Used as a preservative, BHT is also used in jet fuel, petroleum products, rubber and embalming fluid. It also shares chemical properties with toluene, a highly toxic solvent that has been linked to neurological problems when inhaled.
If this werenâ€™t enough, Honey Smacks have less than one gram of fiber.
The very first ingredient on the nutrition label on a box of Froot Loops is sugar. In fact, this cereal weighs in at 41.4 percent sugar by weight. Froot Loops also contains trans fat and BHT. It does has several â€˜natural fruit flavors,â€™ but there is absolutely no real fruit.
Froot Loops is, in fact, a rainbow of artificial colorings; red 40, blue 1 and 2, and yellow 6, to be specific. Artificial colorings have been linked to hyperactivity in children by multiple studies, and are potential triggers of mild to severe allergic reactions, especially in those sensitive to aspirin.
Additionally, blue 2 has been linked to cancer in lab rats in some experiments, and red 40 is under investigation by some researchers as a possible carcinogen. Yellow 6 has been lined by some studies to cancer of the adrenals and kidneys, and also to digestive issues.
One other potentially harmful – and untested – component of Froot Loops: GMO corn. As 85 percent of the corn and soy grown in the United States today is genetically modified, products containing non-organic corn are very often made of GMO varieties.
Sugar, not apples, is the first ingredient in Apple Jacks, followed by corn flour (most probably GMO), wheat flour (possibly GMO), oat flour, more sugar in the form of high fructose corn syrup, and then salt.
While apple juice and dried apples ARE included, the pesticides that non-organic apples introduce in the mix could outweigh the health benefits of the fruit. Apple Jacks contains 42.9 percent sugar by weight, less than one gram of fiber, and nearly 130 grams of sodium per serving. Apple Jacks also contain BHT, blue 1, and red 40.
Coming in at second place on the EWGâ€™s â€˜10 worst childrenâ€™s cereals list,â€™ Golden Crisp is 51.9 percent sugar by weight. It also contains trans fat, caramel color and almost no fiber.
Rice Krispies made the list because they are often seen by parents as a â€˜healthierâ€™ option for their children due to the significantly lower sugar content. While it is true that Rice Krispies wonâ€™t spike blood sugar like many other childrenâ€™s cereals will, it is anything but healthy. It contains trans fats, BHT, soy ingredients, possible GMO grains, and absolutely no fiber.
New York University (NYU) nutrition professor Marion Nestle summarizes the problem with so many of todayâ€™s boxed breakfast cereals: “cereal companies have spent fortunes on convincing parents that a kid’s breakfast means cereal, and that sugary cereals are fun, benign, and all kids will eat… No public health agency has anywhere near the education budget equivalent to that spent on a single cereal. Kids should not be eating sugar for breakfast. They should be eating real food.”