Watch Irish People Taste American Junk Food For The First Time

Just in case obesity rates and peer-reviewed studies haven’t persuaded you to cut down on junk food, here’s a video that might.

An online video production agency based in Dublin asked a group of young people try America’s favorite snacks. The result? An amusing but mortifying look at the sugary foods most American kids grow up eating.

From Twinkies (“Does it feel real?” “No.”) to Kool-Aid (“Add one cup of sugar? No way!”), the snacks—familiar in the United States—baffle the hesitant Irish subjects.

The video brings to mind the power of early eating habits. What you consider a nostalgic childhood treat could be repulsive, based on sheer sugar content, to others.

Studies show that kids as young as three develop preferences about popular food brands. Recently, researchers from the University of Oregon, Michigan State University, and Ann Arbor Public Schools Preschool and Family Center found that obesity is more likely among children who have higher brand recognition.

Thanks to health campaigns, including First Lady Michelle Obama’s Let’s Move initiative and even videos like this one, obesity awareness has increased. Obesity rates among two- to five-year-olds in the U.S. dropped from 14 percent in 2003–2004 to 8 percent in 2011–2012.

The food industry is taking note. Recently, the three largest beverage purveyors—Coco-Cola, PepsiCo, and the Dr Pepper Snapple Group—pledged to cut America’s calorie consumption by a fifth in the next 11 years.