Once your music is out to the world, it becomes your responsibility to grow and to keep your audience and to introduce it on numerous platforms. Let’s have a look at what YouTube and SoundCloud can offer you, and what tools they have when it comes to promoting your music. Artist Push is sharing useful insights for effective SoundCloud promotion and growing YouTube fanbase.
As soon as your track is ready you should start thinking on where and how to promote it. And right after distributing that you should immediately work on promoting it. You can choose as many platforms to promote your music as you would like. All of them have their pros and cons, their advantages and disadvantages. Do your homework to find out which one works the best for you. In this post, we’ll review what to expect from SoundCloud and YouTube so you can understand what you are getting into before you hit the road.
Promoting Your Music on SoundCloud vs. YouTube
First of all, no matter which platform you pick you to have to create a marketing plan first. Think about your followers. What would they prefer? How you introduce your music and yourself. What are you going to tell to your audience? Make some notes to help you with your strategy. Set your goals. As soon as you have a clear view of what you are about to do you can choose what platforms of these two fits your plan the best.
SoundCloud is a big musical community, positioned as “by musician, for musician”. You will benefit from being a part of a community of artists who are on the same tune as you are, you will be surrounded by people who have the same passion as you do. The platform is a social media platform and it gives some comfort as well. The interface is easy and user friendly. Interaction with your audience goes quite smoothly and easily. SoundCloud is very focused on engagement and collaboration which helps you in building your audience fast.
You can send and receive direct messages to or from other artists and see an archive of these messages. You can work together with another artist or artist and then your collaboration gets double exposure for you and your partners in this. Three is an option of “like” and “repost” for your songs for other people. All these activities are shown on these people’s newsfeed so their followers can see that too. Again think of SoundCloud as a social
media platform the more activity is on the page the more followers it attracts. Therefore every “like” and every “repost” gets you more exposure.
Also, keep in mind that you do not need to shoot the video when you upload your work to SoundCloud and since making a video may be quite expensive that might be a deal-breaker. You simply create a soundtrack and put it into SoundCloud. Isn’t that simple?
While YouTube isn’t exclusively a musical platform, it’s still a great place for musicians especially for someones who want to add a visual part into their creativity.
First of all, YouTube has probably the biggest audience among social media platforms and of course a bigger audience than SoundCloud. This of course promises greater exposure. YouTube’s audience is very diverse, it goes well beyond just music fans. There is a possibility that your music will be heard by someone who you never even targeted for that.
Just like SoundCloud YouTube offers its contributors to direct messaging services, networking, and collaborations. You can promote someone and you can be promoted by someone as well. With YouTube, you get the advantage of using SEO. In simple terms, it means the process of improving your profile to increase its visibility for relevant searches. The better visibility your profile has in search results, the more likely you are to garner attention and attract prospective and existing customers to your music/videos.
Again, think first. If you are an amazing video maker and a songwriter then combining those two skills on YouTube boosts your attractiveness and helps to grow your audience.
After all, you are the boss and you decide which platform works best for you.