In the United States, about 23.5 million people live in “food deserts,” geographic areas where access to affordable healthy food options (aka fresh fruits and vegetables) is limited or nonexistent because grocery stores are too far away. Left to depend on the offerings sold at convenient stores and gas stations, this crisis is partly to blame for the increasing obesity epidemic. Perhaps the solution is to bring healthy food to the people, similar to what the Mobile Good Food Market is doing in Canada.
Urban areas are difficult for someone who wants to maintain a fresh diet. The main reason is money: fresh vegetables and fruits are expensive, because the produce has to be shipped and you end up paying for the delivery cost more than for the quality of the product itself. With the Mobile Good Food Market, you can have your fresh veggies and greens without traveling. Thanks to a collaboration between FoodShare Toronto ,the City of Toronto, and United Way Toronto, an old bus was converted into what is a mobile food market. Everything from broccoli and lettuce, to apples and onions or other fruits and vegetables are available when the bus comes to town, twice per week. The price isn’t that much lower, because they have to take care of the costs involved by the bus, but all in all, the idea behind such a conversion is easy to praise and be impressed by.
Everything from broccoli and lettuce to apples and onions are available when the bus comes to town, twice per week. Because the costs involved by the bus have to be taken care of, food prices aren’t much lower than what might be found in a supermarket. However, at least families have the opportunity to purchase higher-quality, nutrient-dense food when the bus visits.