With 70% of the United States now overweight, it seems the public is finally beginning to wake up and make healthy living its priority. Because modern-day diseases of affluence have shown no decrease (quite the opposite, actually) in recent years, it seems more and more people are abstaining from fast food joints like McDonald’s, and to the extent that the double-arch company is taking it hard.
As McDonald’s once-stable stock position plummets down into financial demise, more and more families are boycotting the franken-food fast food chain.
Such shift has even caused the CEO of McDonald’s to step down as news was released of continued decline in the company’s most recent briefing.
Perhaps it’s because McDonald’s is founded on irresponsible practices – like supporting factory farms which don’t let the hormone-injected chickens breathe, or sourcing low-quality, pesticide-treated crops for its dishes.
Maybe it’s because food-like substances it sells contain over 17 different ingredients that are virtually impossible to pronounce, and are used in the production of things like yoga mats and silly putty.
Whatever is turning consumers off, it is clear they will not be joining Ronald McDonald for lunch again anytime soon. Even Business Insider had this to say about the decline in McDonald’s stock:
“On Monday, McDonald’s reported global same-store sales that declined 2.2% month on month. This missed analysts’ expectations for a 1.7% decline. In the US, the story was even worse for the fast-food giant as same-store sales fell 4.6%.
The disappointing numbers from McDonald’s come as the chain faces increasing competition from restaurants like Chipotle. Last week we noted that even the Federal Reserve’s fieldwork on the US economy showed the consumer shift toward outlets like Chipotle and away from chains like McDonald’s.”