14 Secrets Behind the Meanings of Famous Logos

Have you ever thought about what inspired designers to create famous logos and what the story behind them is? Perhaps they were an accidental creation?


The logo of the most well-known animation studio in the world has always been a fairy-tale castle. In the beginning, the prototype was Neuschwanstein Castle in Germany. However,Cinderella Castle in Disneyland Paris took its place in 2006.


The name of the Danish toy company comes from the Danish phrase “leg godt,“ which means ”play well.”


This looks pretty creepy, doesn’t it?


 Max Keith, the head of Coca-Cola’s branch in Germany during WWII, decided to make a new product. The name for the new drink resulted from a collaboration between Keith and his employees. Keith asked the staff to use their imagination (“fantasie“ in German). Joe Knipp, who was present there, said, ”Fanta!



Danish jewelry house Pandora also used mythology in its name. Pandora means “the all-gifted” in ancient Greek. According to the myth, Zeus ordered the creation of Pandora, the first human woman, to punish people for stealing the secret of fire from Prometheus.


The founder of Cadillac, Henry M. Leeland, named his company after his ancestor, French explorer Antoine Laumet de La Mothe, Sieur de Cadillac.


The name of the British contraceptive company stands for “Durable, Reliable, Excellence.”






At first glance, the Audi logo is simple and clear, but that is not the case. Each circle symbolizes one of the 4 founding companies in 1932: DKW, Horch, Wanderer, and Audi.

 Alfa Romeo

The Alfa Romeo logo has a very deep historical meaning: the red cross comes from the city of Milan’s emblem, and the bloodthirsty crowned viper is a symbol of the House of Visconti, which ruled the city in the 14th century. However, the viper-bearing vehicles have killed fewer people than other car brands.